How to avoid underselling your home | Michelle Findlater, Harcourts Invercargill
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Selling

How to avoid underselling your home

Most underselling isn't about one big mistake. It's usually a handful of small ones. Here's what to watch for.

2 min read

Everyone wants a great result when they sell. In my experience, homes that don't reach their potential usually fall into a few common traps.

Pricing from emotion or a single number

It's natural to feel attached to your home. But buyers price on what similar homes have sold for, not on the years you've put in. Base your expectations on recent local sales, and use more than one source, not just an online estimate.

Skipping the presentation

Tidy rooms, clean windows, a mown lawn and small repairs make a real difference. Buyers form an impression quickly, and it affects how much they're willing to offer.

Not reaching enough buyers

The more buyers who see your home, the better. Good photos, a clear listing and marketing that reaches the right people all help. A great home that few people see won't get the competition it deserves.

Reacting badly to a low offer

A first offer that's lower than you hoped for isn't an insult. It's the start of a conversation. Stay calm, and think about what you'd need to make a deal work.

Selling in a rush

If you can plan ahead, you'll have more choices, including when to list and how to prepare. A free appraisal early on gives you time to get things right.

Quick tip

The best protection is good information. Know what similar homes have sold for, know your timeframe and know your bottom line before you start.

This is general information only, not legal, financial or building advice. Rules and market conditions change, so check the details with your lawyer, lender or the relevant authority before making decisions.

Thinking of selling?

A free appraisal is a great place to start. Or, if you would rather not have a visit yet, I can email you a property snapshot.

Free appraisal Property snapshot

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