These days nearly every buyer starts their search online, and a listing has only a moment to catch their eye. Your agent looks after the online side, from the photography to the listing itself, but how your home looks on the day makes a big difference to the result.
The main photo does the heavy lifting
The first image is what makes people click. Your agent will choose the one that shows your home's best feature, whether that's the front of the house, a stunning living area or a view. You can help by making sure that feature looks its best on the day.
Help get the home ready for the camera
The photographer can only capture what's in front of them. A few things worth doing before photo day:
- Declutter every surface, including the kitchen and bathroom
- Open all the curtains and turn the lights on
- Put away bins, cars, toys and pet items
- Mow the lawn and tidy the garden
- Make the beds and plump the cushions
Professional photography
Professional photos make a big difference. A good photographer knows the angles and lighting that show your home at its best. It's one of the most worthwhile parts of marketing a home, and something your agent will arrange with you, including what day it will happen and what to prepare.
An honest, useful description
Your agent will write the listing description with you. It should tell buyers what makes the home special, and be clear about the practical details such as the number of bedrooms, heating and section size. The more you can tell them about what you love about the home, the better. A description that's accurate and easy to read builds trust.
How it looks on a phone
Many people browse on their phones, so your listing should be checked on a small screen too. The main photo and first few lines need to tell the story.
Quick tip
Photos are often a buyer's first impression, so get the home ready before the photographer arrives, not after.
This is general information only, not legal, financial or building advice. Rules and market conditions change, so check the details with your lawyer, lender or the relevant authority before making decisions.
